B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34%
34% -- online shopper penetration rate for Italy and Spain populations (2015)
34 percent of the population in Italy and Spain shop online.
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Lighthouse Research Team
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Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier B
http://agbeat.com/business-news/online-shopping-increasingly-popular-here-are-the-freshest-stats/ ↗
Source Article
Online shopping increasingly popular, here are the freshest stats - AGBeat
Online shopping is heating up like crazy
The utilization of online shopping has spread like wildfire in the last few years and it is no surprise why. With e-mail updates and coupons, the ability to shop without leaving your house, and, best of all, dodging crazy crowds especially during times like B…
Original Research
Forrester Research
· Original study ↗
Methodology
Forrester Research data cited via Ecommerce Platforms infographic
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Italy and Spain populations: 34% online shopper penetration rate. Source: Forrester Research (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/italy-spain-online-shoppers
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<blockquote cite="https://lighthousedata.io/data/italy-spain-online-shoppers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- online shopper penetration rate for Italy and Spain populations<br><small>Source: Forrester Research (2015) · <a href="https://lighthousedata.io/data/italy-spain-online-shoppers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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