Africa
Marketing Statistics

Verified marketing benchmarks and data points for Africa. Browse by metric below.

20 data points · 20 metrics · Updated 2026-10-02

Data Points
20
Metrics Tracked
20
Region
Africa

Internet Advertising Market Cagr

1 stat
Kenya internet advertising market
16.000000%
Percentage 2026

Ecommerce Share Of Retail

1 stat
Africa e-commerce sector
5.000000%
Percentage 2021

Merchant Count

1 stat
MTN MoMoPay Uganda
200,000
Count 2025

Customer Retention Rate

1 stat
CheckUps
90.000000%
Percentage 2024

Company Count

1 stat
Benin
16,994
Count 2026-09

Economic Contribution Of AI

1 stat
Africa AI economy
$1,200,000,000,000
Currency Usd 2030 (projection, published April 2026)

Participating Organizations

1 stat
Nairobi Stablecoin Conference
181
Count 2026

Newsletter Subscribers

1 stat
AMI Thrive Community
16,000
Count 2026

Mobile Money Usage Rate

1 stat
Kenya gamers
67.000000%
Percentage 2026

Newsroom Staff Reduction Rate

1 stat
K24 TV (Mediamax Network Limited)
90.000000%
Percentage 2025-08

Television Broadcast Coverage Rate

1 stat
Namibia Broadcasting Corporation
74.500000%
Percentage 2025

Peak Concurrent Viewers

1 stat
MLBB Women's Invitational 2024 Grand Finals
250,000
Count 2024

E Payments Cagr

1 stat
Mozambique e-payments market
15.280000%
Percentage 2024

Purchase Intent Lift

1 stat
Bongo Don (Mdundo.com campaign, Tanzania)
15.000000%
Percentage Q3 2022

Peer To Peer Bitcoin Trading Volume

1 stat
Nigeria
$34,900,000
Currency Usd 2021-05

Subscription Price Reduction

1 stat
DStv Uganda
15.000000%
Percentage 2016-11

Mobile Money Adoption Rate

1 stat
Tanzanian adults
60.000000%
Percentage 2017

Partner Radio Station Count

1 stat
Uganda Radio Network
50
Count 2012

Share Of Income Spent On Mobile Phones

1 stat
Poorest 75% of mobile phone users in Ethiopia
27.000000%
Percentage 2016

Funding Round

1 stat
Hotels.ng
$1,200,000
Currency Usd 2015