B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- customer base growth rate for Zulily (2019)
In 2019, the first full year of the strategy initiative, Zulily's customer base grew 24%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dirt.marketing
Primary
Tier C
https://dirt.marketing/case-studies/zulily-2/ ↗
Source Article
Zulily
This e-commerce retailer engaged us to help reverse a loss of momentum by rebuilding audience focus and giving the organization a shared strategic reason to shop beyond price promotion.
Objective
Zulily had lost the momentum that made it a breakout e-commerce brand in the early 2010s. The business s…
Original Research
dirt.marketing
· Original study ↗
Methodology
Agency case study reporting client company results following a growth-audience strategy engagement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Zulily: 24% customer base growth rate. Source: dirt.marketing (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zulily-customer-base-growth-2019
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<blockquote cite="https://lighthousedata.io/data/zulily-customer-base-growth-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- customer base growth rate for Zulily<br><small>Source: dirt.marketing (2019) · <a href="https://lighthousedata.io/data/zulily-customer-base-growth-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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