B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- customer base growth rate for Aircraft parts distributor (CRM case study) (2025)
An aircraft parts distributor grew its customer base by 33% within four months of deploying its CRM system.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://happsales.com/calculate-roi-of-crm-how-your-crm-roi-pays-you-back/ ↗
Source Article
Accurately Measure Your CRM ROI and See How It Pays Back
Last updated on January 24th, 2025 at 04:45 pm
Introduction
Gartner valued the CRM market at USD $36.5 Bn. worldwide in 2017 which increased to USD $63.91 Bn. in 2022. While you may be overwhelmed by all the hype around it, you would want to accurately measure the CRM ROI and understand how much you…
Original Research
Harvard Business Review
· Original study ↗
Methodology
HBR case study of single company; individual anecdote-level case cited by blog
Methodology documented
Segmentation
IndustryAerospace & Defense
Company SizeEnterprise
RoleAll marketers
Cite this stat
Plain Text
Aircraft parts distributor (CRM case study): 33% customer base growth rate. Source: Harvard Business Review (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-customer-base-growth-33pct
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<blockquote cite="https://lighthousedata.io/data/crm-customer-base-growth-33pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- customer base growth rate for Aircraft parts distributor (CRM case study)<br><small>Source: Harvard Business Review (2025) · <a href="https://lighthousedata.io/data/crm-customer-base-growth-33pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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