B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80 days
80 days -- cac payback period for Zerodha (FY2017)
Zerodha's customer acquisition cost payback period was estimated at ~80 days for a customer performing 4 trades daily.
- Estimated based on assumed marketing spend and trade frequency (4 trades/day)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80 days
Unit
Duration Days
Data Vintage
FY2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
A Junior VC
Primary
Tier C
https://www.ajuniorvc.com/zerodha-fintech-money-machine ↗
Source Article
Inside Zerodha's Money Making Machine
Inside Zerodha's Money Making Machine
Profile
Commodities
Finance
Aggregator
IPO
B2C
Trading
Last week, fintech company Zerodha invested ~INR 2.5 Cr in options trading company Sensibull.
Since its inception 8 years ago, Zerodha has been an intriguing watch.
The company operates as a "discount broker…
Original Research
A Junior VC
· Original study ↗
Methodology
Analyst estimate based on CAC of ~INR 6,500 and assumed daily trade volume of 4 trades per active customer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Zerodha: 80 days cac payback period. Source: A Junior VC (FY2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zerodha-cac-payback-80-days
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<blockquote cite="https://lighthousedata.io/data/zerodha-cac-payback-80-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80 days</strong> -- cac payback period for Zerodha<br><small>Source: A Junior VC (FY2017) · <a href="https://lighthousedata.io/data/zerodha-cac-payback-80-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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