B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30
30 -- cac payback period for B2B SaaS companies (2023)
In ICONIQ's 2023 benchmark report, B2B SaaS CAC payback periods increased sharply to 30 months as interest rates rose.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30
Unit
Duration Months
Data Vintage
2023
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ICONIQ
Primary
Tier B
https://bantrr.com/business-model/saas-metrics/cac-payback-benchmarks-for-saas-companies/?utm_source… ↗
Source Article
CAC Payback Benchmarks for SaaS Companies
Original Research
ICONIQ
· Original study ↗
Methodology
ICONIQ 2023 New Era of Efficient Growth report; data from almost 100 B2B SaaS providers
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 30 | |
| 2026 | 12 | -60.0% |
| 2026 | 18 | +50.0% |
Segmentation
Industrysaas
Cite this stat
Plain Text
B2B SaaS companies: 30 cac payback period. Source: ICONIQ (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iconiq-2023-cac-payback-30-months
HTML Embed
<blockquote cite="https://lighthousedata.io/data/iconiq-2023-cac-payback-30-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30</strong> -- cac payback period for B2B SaaS companies<br><small>Source: ICONIQ (2023) · <a href="https://lighthousedata.io/data/iconiq-2023-cac-payback-30-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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