B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18
18 -- cac payback period benchmark for SaaS industry (2023)
An acceptable SaaS industry benchmark for CAC payback period is less than 18 months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18
Unit
Duration Months
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maxio
Primary
Tier B
https://strategy-engine.pages.dev/chapters/chapter-21-scaling/ ↗
Source Article
Chapter 21: Scaling Strategies - The Strategy Engine: Business Models, Unit Economics & Moats
Chapter 21: Scaling Strategies¶
Chapter Overview¶
Key Questions This Chapter Answers¶
- What does "scale" actually mean, and how do volume scale, scope scale, and capability scale differ?
- How does operational leverage create the economic benefits of scale, and when does it fail?
- Why do most scal…
Original Research
Maxio
· Original study ↗
Methodology
Cited benchmark from Maxio SaaS Benchmarks & KPIs Report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 18 | |
| 2026 | 12 | -33.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS industry: 18 cac payback period benchmark. Source: Maxio (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-cac-payback-benchmark
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<blockquote cite="https://lighthousedata.io/data/saas-cac-payback-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18</strong> -- cac payback period benchmark for SaaS industry<br><small>Source: Maxio (2023) · <a href="https://lighthousedata.io/data/saas-cac-payback-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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