B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$3,700,000
$3,700,000 -- advertising value equivalency for ZeroAvia PR launch campaign (2020)
ZeroAvia would have had to purchase over $3.7 million in advertising to match the exposure gained from its PR launch campaign.
- Hypothetical advertising equivalency estimate based on PR coverage
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$3,700,000
Unit
Currency Usd
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Technica Communications
Primary
Tier A
https://technica.inc/technica-news/technica-communications-honored-with-two-2020-american-business-a… ↗
Source Article
TECHNICA COMMUNICATIONS HONORED WITH TWO 2020 AMERICAN BUSINESS AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS - Technica Communications
TECHNICA COMMUNICATIONS HONORED WITH TWO 2020 AMERICAN BUSINESS AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS
TECHNICA COMMUNICATIONS HONORED WITH TWO 2020 AMERICAN BUSINESS AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS
Firm’s CEO Receives Silver Stevie in the PR Executive of the Year Category and Bronze in…
Original Research
Technica Communications
· Original study ↗
Methodology
Agency-reported advertising value equivalency estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ZeroAvia PR launch campaign: $3,700,000 advertising value equivalency. Source: Technica Communications (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zeroavia-ad-equivalency-2020
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<blockquote cite="https://lighthousedata.io/data/zeroavia-ad-equivalency-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3,700,000</strong> -- advertising value equivalency for ZeroAvia PR launch campaign<br><small>Source: Technica Communications (2020) · <a href="https://lighthousedata.io/data/zeroavia-ad-equivalency-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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