B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$34,000,000
$34,000,000 -- advertising value equivalency for CityCenter PR campaign (2009)
The total advertising value of publicity generated for CityCenter's PR campaign exceeded $34 million.
- Source states 'worth more than $34 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$34,000,000
Unit
Currency Usd
Data Vintage
2009
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kirvin Doak
Primary
Tier B
https://www.kirvindoak.com/case-studies/citycenter/ ↗
Source Article
CityCenter
In early 2009, MGM Resorts International and Kirvin Doak began planning for the December launch of the $8.5 billion CityCenter. But it almost didn’t happen. In fact, CityCenter’s joint venture came within 20 minutes of bankruptcy before MGM Resorts International convinced banks to allow the company …
Original Research
Kirvin Doak
· Original study ↗
Methodology
PR agency case study self-reported AVE
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelevents
Cite this stat
Plain Text
CityCenter PR campaign: $34,000,000 advertising value equivalency. Source: Kirvin Doak (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/citycenter-ad-value-publicity-2009
HTML Embed
<blockquote cite="https://lighthousedata.io/data/citycenter-ad-value-publicity-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$34,000,000</strong> -- advertising value equivalency for CityCenter PR campaign<br><small>Source: Kirvin Doak (2009) · <a href="https://lighthousedata.io/data/citycenter-ad-value-publicity-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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