B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- zero click rate for Google Search (traditional SERPs without AI Overviews) (2025)
Traditional Google search results pages without AI Overviews have a zero-click rate of roughly 60%.
- Approximate figure representing US search averages
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier B
https://navboost.com/ai-overviews-ctr-impact/ ↗
Source Article
How AI Overviews Changed CTR: Data on Google's AI Search Impact
What Are AI Overviews?
AI Overviews (AIOs) are Google's AI-generated summaries that appear at the top of search results for certain queries. Launched as the Search Generative Experience (SGE) in May 2023 and rebranded as AI Overviews in May 2024, these panels synthesize information from multiple web…
Original Research
Semrush
· Original study ↗
Methodology
Semrush (2025), Ahrefs, industry analysis; US search averages
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search (traditional SERPs without AI Overviews): 60% zero click rate. Source: Semrush (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-rate-traditional-serp-60
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-rate-traditional-serp-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- zero click rate for Google Search (traditional SERPs without AI Overviews)<br><small>Source: Semrush (2025) · <a href="https://lighthousedata.io/data/zero-click-rate-traditional-serp-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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