B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38.1%
38.1% -- zero click rate for Google search queries with AI Overviews (2025)
Before the introduction of Google AI Overviews, the zero-click rate for those queries was 38.1%.
- Represents zero-click rate before the introduction of AI Overviews on those queries
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
38.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier B
https://www.marketingaid.io/newsletter-may-2025/ ↗
Source Article
SEO News for May/June
SEO News for May/June
New! AI Prompt library.
Access my custom and (very) detailed prompts that save me hours of time. These are multi-step prompts that work collaboratively with AI rather than the boring single-use prompts found elsewhere.
Premium subscribers: Access the entire (expanding) library …
Original Research
Semrush
· Original study ↗
Methodology
Pre-introduction zero-click rate from Semrush's before-and-after analysis of queries with AI Overviews (early 2025); rate declined to 36.2% after introduction.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search queries with AI Overviews: 38.1% zero click rate. Source: Semrush (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-rate-before-ai-overviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-rate-before-ai-overviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38.1%</strong> -- zero click rate for Google search queries with AI Overviews<br><small>Source: Semrush (2025) · <a href="https://lighthousedata.io/data/zero-click-rate-before-ai-overviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.