B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- zero click rate for Searches that relied on AI-generated summaries (2026)
About 60% of searches relying on AI-generated summaries end without the user clicking through to a website.
- Stated as an approximate figure ('about 60%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://www.superlines.io/articles/ai-search-visibility-tools-comparison/ ↗
Source Article
AI Search Visibility Tools Compared: Features, Pricing, and Real Performance Data | Superlines
The best AI search visibility tools in 2026 are Superlines, Profound, SE Visible, Peec AI, and Ahrefs Brand Radar, each with different strengths depending on your team size, budget, and how many AI platforms you need to cover. The right choice depends on whether you need a monitoring dashboard, an e…
Original Research
Bain & Company
· Original study ↗
Methodology
Bain & Company finding cited by Superlines: share of AI-summary-assisted searches ending without a click-through to a website. No original collection date given in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Searches that relied on AI-generated summaries: 60% zero click rate. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-assisted-searches-zero-click-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-assisted-searches-zero-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- zero click rate for Searches that relied on AI-generated summaries<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/ai-assisted-searches-zero-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.