B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- brand home visits uplift for Zalando Splash Screen Takeover (2025-02)
Swarovski's Valentine's Day campaign using Zalando Splash Screen Takeover achieved a 95% increase in Brand Home visits in February compared to January.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025-02
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zalando Marketing Services
Primary
Tier A
https://partner.zalando.com/services/marketing/splash-screen ↗
Source Article
ZMS | The Splash Screen App Takeover
Splash Screen Takeover
Own the moment. Own the app.
Dominate the Zalando storefront with a competition-free video takeover
The Splash Screen Takeover is our premium video format, built for maximum impact. It’s your brand’s chance to grab a high-quality moment right when it matters: the second a shop…
Original Research
Zalando Marketing Services
· Original study ↗
Methodology
Month-over-month change, Swarovski showcase campaign
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionEMEA
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Zalando Splash Screen Takeover: 95% brand home visits uplift. Source: Zalando Marketing Services (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zalando-splash-brand-home-visits-uplift
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<blockquote cite="https://lighthousedata.io/data/zalando-splash-brand-home-visits-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- brand home visits uplift for Zalando Splash Screen Takeover<br><small>Source: Zalando Marketing Services (2025-02) · <a href="https://lighthousedata.io/data/zalando-splash-brand-home-visits-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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