B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- brand home visits uplift for Swarovski (Zalando campaign) (2025-02)
Brand Home visits increased by 95% in February compared to January for the Swarovski campaign on Zalando.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Zalando
Primary
Tier A
https://partner.zalando.com/services/marketing ↗
Source Article
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Original Research
Zalando
· Original study ↗
Methodology
Platform-published campaign case study result; month-over-month comparison of Brand Home visits (Feb vs. Jan, presumably 2025)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Swarovski (Zalando campaign): 95% brand home visits uplift. Source: Zalando (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/swarovski-brand-home-visits-uplift-95
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<blockquote cite="https://lighthousedata.io/data/swarovski-brand-home-visits-uplift-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- brand home visits uplift for Swarovski (Zalando campaign)<br><small>Source: Zalando (2025-02) · <a href="https://lighthousedata.io/data/swarovski-brand-home-visits-uplift-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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