B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- click lift for YouTube Ads sitelinks extensions (2023)
Adding sitelinks to YouTube Ads resulted in a 50% increase in clicks during beta testing.
- Results based on beta testing claimed by Google
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://www.anthemcontent.com/blog/elevate-your-video-ads-with-new-youtube-extensions ↗
Source Article
Elevate Your Video Ads With New YouTube Extensions
Video is an increasingly important component of a successful marketing campaign for any business. In fact, Google reports that more than half of consumers say online video has helped them decide which specific brand or product to buy. With new features announced at Advertising Week New York, Google …
Original Research
Google
· Original study ↗
Methodology
Google beta testing of YouTube ad sitelinks extensions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube Ads sitelinks extensions: 50% click lift. Source: Google (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-sitelinks-click-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-sitelinks-click-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- click lift for YouTube Ads sitelinks extensions<br><small>Source: Google (2023) · <a href="https://lighthousedata.io/data/youtube-sitelinks-click-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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