B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

47%

47% -- click lift for landing page CTA copy (2026)

Name: Click Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2026 · foundrycro.com

Landing page CTA copy using action-first verbs and first-person voice lifts clicks by 47% to 90%.

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Attribution: foundrycro.com View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

47%

Unit

Percentage

Data Vintage

2026

Entity

landing page CTA copy

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

foundrycro.com Primary Tier C

https://foundrycro.com/blog/google-ads-landing-page-best-practices-2026/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Google Ads Landing Page Best Practices: 2026 Checklist | Foundry CRO

The short version: - Table stakes: sub-1-second load time, mobile-first design, single CTA, and trust signals (testimonials lift conversions 34%) - Pages loading in 1 second convert at 3x the rate of pages loading in 5 seconds - Mobile accounts for 82.9% of landing page traffic -- design for mobile …

Original Research

foundrycro.com · Original study ↗

Methodology

Range 47-90%, midpoint reported

Methodology documented

Segmentation

IndustryMedia Company SizeAll sizes RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

landing page CTA copy: 47% click lift. Source: foundrycro.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cta-copy-click-lift-47-90

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<blockquote cite="https://lighthousedata.io/data/cta-copy-click-lift-47-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- click lift for landing page CTA copy<br><small>Source: foundrycro.com (2026) · <a href="https://lighthousedata.io/data/cta-copy-click-lift-47-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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