B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95%
95% -- audience reach rate for YouTube (2021)
YouTube reached 95% of online adults aged 35 and older according to a study by ComScore.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ComScore
Primary
Tier C
https://www.realsubscribers.com/blogs/youtube-call-to-actions.html ↗
Source Article
How to Add YouTube Call to Action to your Channel Videos in 2021
YouTube Video Call-to-Actions influence people to do something that YouTubers want them to do. YT as a platform has provided great ways for creators to add Call-to-action in YouTube videos. So, before we dive deep into the process, you need to be aware of your goals and what action would be required…
Original Research
ComScore
· Original study ↗
Methodology
ComScore study cited by Real Subscribers blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 95% audience reach rate. Source: ComScore (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-reach-online-adults-35-plus
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<blockquote cite="https://lighthousedata.io/data/youtube-reach-online-adults-35-plus" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- audience reach rate for YouTube<br><small>Source: ComScore (2021) · <a href="https://lighthousedata.io/data/youtube-reach-online-adults-35-plus" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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