B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30.81%
30.81% -- audience reach rate for Meta Reels (2025)
Reels reach 30.81% of audiences on Meta, more than double any other format.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30.81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Loopex Digital
Primary
Tier B
https://atlasperk.com/guides/paid-advertising-for-travel/ad-creative/ ↗
Source Article
Ad Creative for Travel: RSAs, Reels & Compliance
Ad Creative for Travel: RSAs, Reels & Ad Copy
Market Verdict: Ad Creative & Copy for Travel Ads in 2026
Ad creative for travel sits inside the highest-CTR vertical in Google Ads — search CTR for travel is 8.73%, but it dropped 14% year-over-year as fatigue and AI Overviews dilute attention. Creative…
Original Research
Loopex Digital
· Original study ↗
Methodology
Loopex Digital Meta benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta Reels: 30.81% audience reach rate. Source: Loopex Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reels-audience-reach-2025
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<blockquote cite="https://lighthousedata.io/data/reels-audience-reach-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.81%</strong> -- audience reach rate for Meta Reels<br><small>Source: Loopex Digital (2025) · <a href="https://lighthousedata.io/data/reels-audience-reach-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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