B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32.4%
32.4% -- population reach for YouTube (2022)
YouTube has the potential to reach 32.4% of the population.
- based on the number of monthly active users present on the platform
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32.4%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ShortStack
Primary
Tier C
https://bbpg.agency/blog/july-2022-marketing-news ↗
Source Article
July 2022 Marketing and Tech News
The State Of Data-Driven Marketing In 2023
In this article, we will take a look at the state of data-driven marketing in 2023 and how it is transforming the marketing landscape.
Read MoreMarketing, Research, and Data News for [B]RIGHT Marketers
At [B]RIGHT, we illuminate data-informed digital soluti…
Original Research
ShortStack
· Original study ↗
Methodology
ShortStack infographic as cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 32.4% population reach. Source: ShortStack (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-population-reach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-population-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.4%</strong> -- population reach for YouTube<br><small>Source: ShortStack (2022) · <a href="https://lighthousedata.io/data/youtube-population-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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