B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- population reach for US multicast TV networks (2021)
Some US multicast TV networks reach upwards of 90% of all US TV homes.
- Applies to some multicast networks reaching peak coverage, not an average across all multicast networks
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.playboxneo.com//latest-news/making-digital-subchannels-new-again ↗
Source Article
Making Digital Subchannels New Again
While digital subchannels have been around for over 10 years, there are new ways to optimize this programming and increase a station or network’s return on investment that didn’t exist when the digital broadcasting mandate went into effect back in June 2009. The popularity of multicasting has increa…
Original Research
Forbes
· Original study ↗
Methodology
Cited from Forbes article 'TV Stations are Launching Multicast Networks' (Brad Adgate, June 10, 2021); some multicast networks reach up to 90% of US TV homes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US multicast TV networks: 90% population reach. Source: Forbes (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multicast-networks-us-tv-home-reach-2021
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<blockquote cite="https://lighthousedata.io/data/multicast-networks-us-tv-home-reach-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- population reach for US multicast TV networks<br><small>Source: Forbes (2021) · <a href="https://lighthousedata.io/data/multicast-networks-us-tv-home-reach-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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