B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- population reach for LinkedIn Australia (2025)
LinkedIn reaches more than 55 percent of Australia's working age population.
- Source states 'more than 55 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Meteor
Primary
Tier B
https://www.socialmeteor.com.au/subservices/linkedin-advertising ↗
Source Article
LinkedIn Advertising | Social Meteor - Perth, Western Australia
LinkedIn usage in Australia
LinkedIn’s value lies in audience quality rather than sheer scale.
Australian LinkedIn usage proof points:
- Over 13 million Australians have a LinkedIn account
- LinkedIn reaches more than 55 percent of Australia’s working age population
- Strong penetration across 25–54…
Original Research
Social Meteor
· Original study ↗
Methodology
Agency-cited platform reach figure; exact methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn Australia: 55% population reach. Source: Social Meteor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-australia-reach-55pct
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<blockquote cite="https://lighthousedata.io/data/linkedin-australia-reach-55pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- population reach for LinkedIn Australia<br><small>Source: Social Meteor (2025) · <a href="https://lighthousedata.io/data/linkedin-australia-reach-55pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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