B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

62%

62% -- daily usage rate for YouTube (2022)

2022  · Statista

62% of YouTube users utilize the platform on a daily basis.

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Attribution: Statista View source
Lighthouse Research Team
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Source verified Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2022
Entity
YouTube
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Statista Primary Tier C
https://www.cyberlicious.com/shoppers-love-youtube-why-you-should-too/ ↗
Confidence: 55/100 Vintage: 2022 Channel: Wayback
Source Article
Shoppers Love YouTube, Why You Should Too | cyberlicious® Digital Candy for Sweet Results®
Do You Want to Stand Out & Reach Your Customers Better? Then it is time to start looking into how shoppers are utilizing the internet before making their purchase. In particular, how they are using YouTube. YouTube is a platform that gives businesses a unique way to advertise and broadcast their pro…
Original Research
Statista · Original study ↗

Cited from Statista

Methodology documented
Industrymarketing
Plain Text
YouTube: 62% daily usage rate. Source: Statista (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-daily-usage-rate-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-daily-usage-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- daily usage rate for YouTube<br><small>Source: Statista (2022) · <a href="https://lighthousedata.io/data/youtube-daily-usage-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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