B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- daily usage rate for Facebook (UK users) (2018)
61% of UK respondents use Facebook daily.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
happy-creative.co.uk
Primary
Tier B
https://happy-creative.co.uk/happys-marketing-round-23-02-18/ ↗
Source Article
Happy’s marketing round-up! – 23.02.18 - Happy Creative Limited
With GDPR set to kick in on 25 May, there has been a shift in consumers’ attitudes with 61% of respondents saying they are already happy with the amount of personal information they share. This is mostly evident among 55- to 64-year-olds, who have traditionally been more cautious regarding data shar…
Original Research
happy-creative.co.uk
· Original study ↗
Methodology
Report of 2,000 adults across the 19 most widely visited social networks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook (UK users): 61% daily usage rate. Source: happy-creative.co.uk (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-facebook-daily-use-2018
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<blockquote cite="https://lighthousedata.io/data/uk-facebook-daily-use-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- daily usage rate for Facebook (UK users)<br><small>Source: happy-creative.co.uk (2018) · <a href="https://lighthousedata.io/data/uk-facebook-daily-use-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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