B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- daily usage rate for smart speaker owners (2020)
72% of smart speaker owners use their smart speakers in their daily routines.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
8 Automotive Marketing Predictions for 2020 - Dealer Teamwork
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Happy New Year! Time for the 2020 automotive marketing predictions.
For the first time in several years, dealers face decreasing new car sales numbers and higher average prices. Fortunately, the cloud of confusion surrounding digital marketing seems to be dissipating.
The industry broke away…
Methodology
Cited statistic; original source not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 72% | |
| 2026 | 70% | -2.8% |
Segmentation
IndustryRetail
RegionGlobal
Channelcontent
Cite this stat
Plain Text
smart speaker owners: 72% daily usage rate. Source: (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smart-speaker-daily-use
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<blockquote cite="https://lighthousedata.io/data/smart-speaker-daily-use" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- daily usage rate for smart speaker owners<br><small>Source: (2020) · <a href="https://lighthousedata.io/data/smart-speaker-daily-use" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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