B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

$4 -- average cpm for YouTube Gaming niche (2026)

Name: Average CPM Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2026 · UseAdMetrics

A good YouTube CPM for the Gaming niche is $3.50 in 2026.

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Attribution: UseAdMetrics View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

Unit

Currency Usd

Data Vintage

2026

Entity

YouTube Gaming niche

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

UseAdMetrics Primary Tier C

https://useadmetrics.com/youtube-cpm-calculator ↗

Confidence: 23/100 Vintage: 2026 Channel: Deep Crawl

Source Article

YouTube CPM Calculator & Benchmarks 2026

YouTube CPM Calculator Calculate your YouTube CPM — the cost an advertiser pays per 1,000 ad impressions on your channel. This is the number before YouTube's 45% cut. Use the niche benchmarks below to see whether your CPM is under-indexing for your topic. Loading calculator… How CPM is calculated TL…

Original Research

UseAdMetrics · Original study ↗

Methodology

Niche benchmark

Methodology documented

Segmentation

IndustryMedia RoleAll marketers Channelevents

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Plain Text

YouTube Gaming niche: $4 average cpm. Source: UseAdMetrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-cpm-gaming-2026

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<blockquote cite="https://lighthousedata.io/data/youtube-cpm-gaming-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- average cpm for YouTube Gaming niche<br><small>Source: UseAdMetrics (2026) · <a href="https://lighthousedata.io/data/youtube-cpm-gaming-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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