B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$11
$11 -- cpm for Facebook (2020)
According to AdWeek, the average Facebook CPM is $11.17.
- Reported as an average
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$11
Unit
Currency Usd
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdWeek
Primary
Tier B
https://www.gandrllc.com/on-our-minds/super-bowl/why-super-bowl-advertising-is-worth-it/ ↗
Source Article
Why Super Bowl Advertising is Worth It
The Super Bowl is upon us once again. This year’s cost per spot is at or near another new high at $5.25 million. With an estimated viewership of 110 million, that’s a $47.73 CPM. According to AdWeek, this is about 1.5 times the CPM of Prime Network TV ($29.75) and four times the average Facebook CPM…
Original Research
AdWeek
· Original study ↗
Methodology
Average Facebook CPM, cited from AdWeek
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: $11 cpm. Source: AdWeek (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-average-cpm
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-average-cpm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$11</strong> -- cpm for Facebook<br><small>Source: AdWeek (2020) · <a href="https://lighthousedata.io/data/facebook-average-cpm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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