B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$3
$3 -- average cpm for YouTube Entertainment niche (2026)
The benchmark YouTube CPM for the Entertainment niche in 2026 is $2.80.
- Represents gross CPM before YouTube's 45% revenue cut
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UseAdMetrics
Primary
Tier C
https://useadmetrics.com/youtube-cpm-calculator ↗
Source Article
YouTube CPM Calculator & Benchmarks 2026
YouTube CPM Calculator
Calculate your YouTube CPM — the cost an advertiser pays per 1,000 ad impressions on your channel. This is the number before YouTube's 45% cut. Use the niche benchmarks below to see whether your CPM is under-indexing for your topic.
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How CPM is calculated
TL…
Original Research
UseAdMetrics
· Original study ↗
Methodology
Niche benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube Entertainment niche: $3 average cpm. Source: UseAdMetrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-cpm-entertainment-2026
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<blockquote cite="https://lighthousedata.io/data/youtube-cpm-entertainment-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- average cpm for YouTube Entertainment niche<br><small>Source: UseAdMetrics (2026) · <a href="https://lighthousedata.io/data/youtube-cpm-entertainment-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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