B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- ad effectiveness rate for YouTube (2016)
Google claimed that YouTube ads were more effective than TV ads in 80% of cases.
- Self-reported claim by Google
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://www.256content.com/blog/cold-war-content-marketing-vs-traditional-advertising ↗
Source Article
Cold war: Content marketing vs traditional advertising
Cold war: Content marketing vs traditional advertising
Posted by Dermot Keys
September 16th, 2016
Major General John Sedgwick was a leading figure in the American Civil War but his final moments highlight the dangers of underestimating your rivals. “They couldn’t hit an elephant at this distance,” h…
Original Research
Google
· Original study ↗
Methodology
Google claim, self-reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 80% ad effectiveness rate. Source: Google (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-ads-vs-tv-effectiveness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-ads-vs-tv-effectiveness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- ad effectiveness rate for YouTube<br><small>Source: Google (2016) · <a href="https://lighthousedata.io/data/youtube-ads-vs-tv-effectiveness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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