B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
83%
83% -- ad effectiveness rate for Diet Pepsi Jazz Americhip insert (2026)
83% of readers found the Diet Pepsi Jazz Americhip insert extremely effective or effective.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Starch Communications, GfK NOP
Primary
Tier C
https://www.americhip.com/aboutus/roi-data.html ↗
Source Article
Americhip: Our Work -
Original Research
Starch Communications, GfK NOP
· Original study ↗
Methodology
Starch readership data cited in vendor case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Diet Pepsi Jazz Americhip insert: 83% ad effectiveness rate. Source: Starch Communications, GfK NOP (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pepsi-jazz-insert-effectiveness-83
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pepsi-jazz-insert-effectiveness-83" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- ad effectiveness rate for Diet Pepsi Jazz Americhip insert<br><small>Source: Starch Communications, GfK NOP (2026) · <a href="https://lighthousedata.io/data/pepsi-jazz-insert-effectiveness-83" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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