B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46.6%
46.6% -- ad reach vs internet users for YouTube (2024)
YouTube's ad reach represents 46.6% of total internet users.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
46.6%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataReportal / We Are Social / Meltwater
Primary
Tier B
https://planleft.com/blog/coffee-seo-google-core-spam-update-digital-data-buffet/ ↗
Source Article
Google Core Update - Digital Data Report - Analytic Report - Plan Left
The struggle to find current, accurate data for a target need can feel like searching for the winning lotto numbers in the SERPs. But not all heroes wear capes; some come bearing data as gifts. The new Digital 2024 Global Overview Report doesn’t come with a cape, but it is now available, and we have…
Original Research
DataReportal / We Are Social / Meltwater
· Original study ↗
Methodology
Cited from Digital 2024 Global Overview Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 46.6% ad reach vs internet users. Source: DataReportal / We Are Social / Meltwater (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-ad-reach-46-6-internet-users
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<blockquote cite="https://lighthousedata.io/data/youtube-ad-reach-46-6-internet-users" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46.6%</strong> -- ad reach vs internet users for YouTube<br><small>Source: DataReportal / We Are Social / Meltwater (2024) · <a href="https://lighthousedata.io/data/youtube-ad-reach-46-6-internet-users" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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