B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
30%
30% -- ad reach vs internet users for TikTok (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
DataReportal / We Are Social / Meltwater
Primary
Tier B
https://planleft.com/blog/coffee-seo-google-core-spam-update-digital-data-buffet/ ↗
Source Article
Google Core Update - Digital Data Report - Analytic Report - Plan Left
The struggle to find current, accurate data for a target need can feel like searching for the winning lotto numbers in the SERPs. But not all heroes wear capes; some come bearing data as gifts. The new Digital 2024 Global Overview Report doesn’t come with a cape, but it is now available, and we have…
Original Research
DataReportal / We Are Social / Meltwater
· Original study ↗
Methodology
Cited from Digital 2024 Global Overview Report; 'almost 30%' approximated as 30
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
TikTok: 30% ad reach vs internet users. Source: DataReportal / We Are Social / Meltwater (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-ad-reach-internet-users-30
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<blockquote cite="https://lighthousedata.io/data/tiktok-ad-reach-internet-users-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ad reach vs internet users for TikTok<br><small>Source: DataReportal / We Are Social / Meltwater (2024) · <a href="https://lighthousedata.io/data/tiktok-ad-reach-internet-users-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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