B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

25%

25% -- ad engagement with live content for 18 to 24-year-olds (2020-01)

Name: Ad Engagement With Live Content Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-17

2020-01 · n=2,000 · YouGov for Ocean Outdoor

25% (one in four) of 18 to 24-year-olds in Great Britain are more likely to engage with DOOH adverts that appear alongside live broadcast content.

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Attribution: YouGov for Ocean Outdoor View source

Lighthouse Research Team

Last verified: 2026-08-17 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2020-01

Entity

18 to 24-year-olds

Sample Size

2,000

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

YouGov for Ocean Outdoor Primary Tier A

https://oohtoday.com/do-young-audiences-really-respond-to-live-broadcast-content-on-dooh/ ↗

Confidence: 57/100 Vintage: 2020-01 Channel: Deep Crawl

Source Article

Do Young Audiences Really Respond to Live Broadcast Content on DOOH?

Do Young Audiences Really Respond to Live Broadcast Content on DOOH? Like, Want, Trust, Respond —Effectiveness Increases 5X New Ocean study: Elusive young audiences like, want, trust and respond to live broadcast content on DOOH - 18 to 34-year-olds trust the authenticity of content and ads on DOOH …

Original Research

YouGov for Ocean Outdoor · Original study ↗

Methodology

Same as above

Methodology documented

Trend Over Time

Period	Value	Change
2020-01 (current)	25%
Q1 2026	25%	0%

Segmentation

IndustryMedia RegionGlobal Channelevents

Cite this stat

Plain Text

18 to 24-year-olds: 25% ad engagement with live content. Source: YouGov for Ocean Outdoor (2020-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/young_audiences_doh_live_content_engagement

HTML Embed

<blockquote cite="https://lighthousedata.io/data/young_audiences_doh_live_content_engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ad engagement with live content for 18 to 24-year-olds<br><small>Source: YouGov for Ocean Outdoor (2020-01) · <a href="https://lighthousedata.io/data/young_audiences_doh_live_content_engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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