B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- ad engagement with live content for 18 to 24-year-olds (Q1 2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ocean Outdoor
Primary
Tier A
https://www.oceanoutdoor.com/news/new-consumer-survey-reveals-interest-in-live-content-on-digital-ou… ↗
Source Article
New Ocean study: Elusive young respond to live broadcast content on DOOH - IPM Bitesize
According to a new consumer survey carried out by YouGov for Ocean Outdoor, nearly half (49%) of 18 to 24-year-olds say they would be interested in seeing more live content on digital out of home (DOOH) advertising screens.
And one in four also says they are more likely to engage with adverts that a…
Original Research
Ocean Outdoor
· Original study ↗
Methodology
A nationally representative sample of more than 2,000 GB adults took part in an online study.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020-01 | 25% | |
| Q1 2026 (current) | 25% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
18 to 24-year-olds: 25% ad engagement with live content. Source: Ocean Outdoor (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yougov-ocean-outdoor-dooh-live-content-engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/yougov-ocean-outdoor-dooh-live-content-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ad engagement with live content for 18 to 24-year-olds<br><small>Source: Ocean Outdoor (Q1 2026) · <a href="https://lighthousedata.io/data/yougov-ocean-outdoor-dooh-live-content-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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