B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- consumers trusting online reviews as much as personal recommendations for consumers aged 18-34 (2021)
According to a 2021 BrightLocal survey, 91% of consumers aged 18-34 trust online reviews as much as personal recommendations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier B
https://www.mara-solutions.com/post/how-ratings-and-reviews-impact-search-a-comprehensive-guide-for-… ↗
Source Article
How Ratings and Reviews Impact Search: A Comprehensive Guide for SEO
In today's digital age, online reviews and ratings wield considerable influence over a business's online visibility and reputation. Recent surveys suggest that a whopping 93% of global travellers say their booking decisions are influenced by online reviews. For this reason, businesses across all ind…
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal survey, 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers aged 18-34: 91% consumers trusting online reviews as much as personal recommendations. Source: BrightLocal (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/young-consumers-trust-online-reviews-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/young-consumers-trust-online-reviews-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumers trusting online reviews as much as personal recommendations for consumers aged 18-34<br><small>Source: BrightLocal (2021) · <a href="https://lighthousedata.io/data/young-consumers-trust-online-reviews-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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