B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- consumers trusting online reviews as much as personal recommendations for US consumers (2017)
85% of consumers trust online reviews as much as personal recommendations.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://www.masslivemediagroup.com/happy-customer/ ↗
Source Article
Turning a happy customer into another sale: Evaluation on the path to purchase - MassLive Media Group Group
Every business should have an in-depth knowledge of how customers interact with products and services and decide to buy on their path to purchase. Unfortunately, the post-purchase stage, evaluation, is often overlooked.
But once a customer has purchased your product, the relationship isn’t over. In …
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal Local Consumer Review Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 85% consumers trusting online reviews as much as personal recommendations. Source: BrightLocal (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-reviews-as-personal-recommendations-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trust-reviews-as-personal-recommendations-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- consumers trusting online reviews as much as personal recommendations for US consumers<br><small>Source: BrightLocal (2017) · <a href="https://lighthousedata.io/data/trust-reviews-as-personal-recommendations-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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