B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69%
69% -- consumers trusting online reviews as much as personal recommendations for local consumers (2010)
69% of local consumers trust online reviews as much as personal recommendations according to a 2010 study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Local Consumer Review Study
Primary
Tier C
http://todaymade.com/blog/google-is-your-homepage/ ↗
Source Article
Google IS Your Homepage
Original Research
Local Consumer Review Study
· Original study ↗
Methodology
Cited 2010 Local Consumer Review Study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
local consumers: 69% consumers trusting online reviews as much as personal recommendations. Source: Local Consumer Review Study (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-online-reviews-as-personal-recs-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trust-online-reviews-as-personal-recs-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- consumers trusting online reviews as much as personal recommendations for local consumers<br><small>Source: Local Consumer Review Study (2010) · <a href="https://lighthousedata.io/data/trust-online-reviews-as-personal-recs-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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