B Evidence Grade B Graded under review Safe to Cite Dated

12%

12% -- bounce rate increase for overall bounce rates (2023)

Name: Bounce Rate Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-05

2023 · Yottaa

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Attribution: Yottaa View source

Lighthouse Research Team

Last verified: 2026-07-05 · How we verify data →

Source verified Evidence graded

Value

12%

Unit

Percentage

Data Vintage

2023

Entity

overall bounce rates

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Yottaa Primary Tier A

https://bsscommerce.com/services/blog/ecommerce-site-speed/ ↗

Confidence: 64/100 Vintage: 2023 Channel: Cc Extraction

Source Article

eCommerce Site Speed: Why It Matters & Optimization

eCommerce site speed directly impacts conversions, revenue, SEO rankings, and customer trust. However, many online stores still lose sales because slow-loading pages create friction throughout the buying journey and discourage shoppers from reaching checkout. If your store struggles with high bounce…

Original Research

Yottaa · Original study ↗

Methodology

Yottaa Site Speed Standard benchmark data

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

overall bounce rates: 12% bounce rate increase. Source: Yottaa (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yottaa-site-speed-standard-bounce-rate

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<blockquote cite="https://lighthousedata.io/data/yottaa-site-speed-standard-bounce-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- bounce rate increase for overall bounce rates<br><small>Source: Yottaa (2023) · <a href="https://lighthousedata.io/data/yottaa-site-speed-standard-bounce-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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