B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Aging
41%
41% -- bounce rate increase for visitors from paid social (2024)
Visitors arriving from paid social channels are 41% more likely to bounce.
- The baseline comparison group is not explicitly detailed in the opening summary sentence, though framed in contrast to other benchmarked traffic like paid search.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (8)
Contentsquare
Primary
Tier B
https://www.emarketer.com/content/paid-search-outperforms-paid-social-with-latter-far-more-likely-bo… ↗
Source Article
Exclusive: Paid search outperforms paid social—with the latter far more likely to bounce
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Original Research
Contentsquare
· Original study ↗
Methodology
Source: Contentsquare’s 2024 Digital Experience Benchmark Report
Segmentation
Industrymarketing
Cite this stat
Plain Text
visitors from paid social: 41% bounce rate increase. Source: Contentsquare (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid_social_bounce_rate
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<blockquote cite="https://lighthousedata.io/data/paid_social_bounce_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- bounce rate increase for visitors from paid social<br><small>Source: Contentsquare (2024) · <a href="https://lighthousedata.io/data/paid_social_bounce_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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