B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- bounce rate increase for slow-loading web pages (2025)
Bounce rates can increase by up to 32% on slower web pages.
- Attributed generally to slower pages without detailed methodology in text
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Google
Primary
Tier C
https://pagepilot.ai/blog/shopify-speed-optimization ↗
Source Article
14 Proven Strategies For Shopify Speed Optimization
Slow stores lose sales; have you noticed visitors abandoning carts when product pages and checkout take too long to load? Choosing one of the Best Shopify page builders is crucial because page speed impacts SEO, conversion rates, and core web vitals, such as LCP and CLS. This article shows proven st…
Also cited by
2026-09-27
2026-09-16
Original Research
Google
· Original study ↗
Methodology
Article states bounce rates can rise by as much as 32% on slower pages; attribution is implicit (figure matches Google/SOASTA page speed research). Cited in a vendor blog without named methodology.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
slow-loading web pages: 32% bounce rate increase. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bounce-rate-increase-slow-pages
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bounce-rate-increase-slow-pages" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- bounce rate increase for slow-loading web pages<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/bounce-rate-increase-slow-pages" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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