B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
19%
19% -- repeat purchase rate increase for Brands using Yotpo Loyalty Studio with reviews and SMS products (2026)
Brands using Yotpo Loyalty Studio alongside its reviews and SMS products see an average 19% higher repeat purchase rate than brands using loyalty alone.
- Based on Yotpo's own internal benchmarks
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ecommerce Times
Primary
Tier A
https://ecommerce-times.com/yotpo-in-2026-loyalty-platform-leader-or-overextended-stack/ ↗
Source Article
Yotpo in 2026: Loyalty Platform Leader or Overextended Stack? | Ecommerce Times
When Yotpo raised its $230 million Series F back in 2021, the thesis was straightforward: DTC brands were tired of paying five separate vendors for reviews, ratings, SMS, loyalty, and referrals. Yotpo wanted to be the single platform that owned post-purchase retention. Five years later, that vision …
Original Research
Ecommerce Times
· Original study ↗
Methodology
Compared to using loyalty alone
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands using Yotpo Loyalty Studio with reviews and SMS products: 19% repeat purchase rate increase. Source: Ecommerce Times (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yotpo_repeat_purchase_rate_increase
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<blockquote cite="https://lighthousedata.io/data/yotpo_repeat_purchase_rate_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- repeat purchase rate increase for Brands using Yotpo Loyalty Studio with reviews and SMS products<br><small>Source: Ecommerce Times (2026) · <a href="https://lighthousedata.io/data/yotpo_repeat_purchase_rate_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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