B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- audience share for Yahoo Mail (share of audience delivered to Yahoo's media properties) (2011)
Yahoo Mail drives 73% of the audience to Yahoo's media properties.
- Original data source methodology is not detailed in the article.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
digitalquarters.net
Primary
Tier C
http://digitalquarters.net/2011/09/are-you-a-media-company-or-a-technology-company/ ↗
Source Article
Are You a Media Company or a Technology Company?
Original Research
digitalquarters.net
· Original study ↗
Methodology
Opinion article by Wetpaint CEO Ben Elowitz, originally published in his Media Success newsletter and republished at AllThingsD; underlying data source for the 73% figure (likely Yahoo or comScore data) is not cited. Range: single point value reported.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Yahoo Mail (share of audience delivered to Yahoo's media properties): 73% audience share. Source: digitalquarters.net (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yahoo-mail-73-percent-audience-share
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<blockquote cite="https://lighthousedata.io/data/yahoo-mail-73-percent-audience-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- audience share for Yahoo Mail (share of audience delivered to Yahoo's media properties)<br><small>Source: digitalquarters.net (2011) · <a href="https://lighthousedata.io/data/yahoo-mail-73-percent-audience-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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