B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

42%

42% -- audience share for Pinterest (2024)

2024  · Pinterest

Gen Z makes up 42% of Pinterest's monthly active users.

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Attribution: Pinterest View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2024
Entity
Pinterest
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Pinterest Primary Tier B
http://blog.hootsuite.com/stumbleupon-hootsuite-app/ ↗
Confidence: 70/100 Vintage: 2024 Channel: Common Crawl
Source Article
Discover Some of the Web’s Best Content with StumbleUpon
Original Research
Pinterest · Original study ↗

Gen Z share of Pinterest active monthly users; Source: Pinterest

Methodology documented
IndustryMedia RegionGlobal RoleAll marketers Channelsocial
Plain Text
Pinterest: 42% audience share. Source: Pinterest (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pinterest-gen-z-share-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pinterest-gen-z-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- audience share for Pinterest<br><small>Source: Pinterest (2024) · <a href="https://lighthousedata.io/data/pinterest-gen-z-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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