B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- audience reach increase for Xero (2025)
Xero reached 23% more people after using Smartly's reporting tools to identify top-performing creatives and optimize campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smartly
Primary
Tier B
https://martechasia.net/features/martechs-apac-frontier-how-automation-data-and-ai-drive-marketing-r… ↗
Source Article
MarTech's APAC frontier: How automation, data and AI drive marketing ROI | MartechAsia
Navigating digital shifts, personalising experiences, and unlocking growth in Asia Pacific’s dynamic markets.
In the dynamic landscape of modern business, marketing has evolved beyond traditional advertising to become a data-driven, technology-powered discipline.
As companies strive to connect with …
Original Research
Smartly
· Original study ↗
Methodology
Vendor case study (Smartly.io) of Xero campaign performance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Xero: 23% audience reach increase. Source: Smartly (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/xero-reach-increase-23
HTML Embed
<blockquote cite="https://lighthousedata.io/data/xero-reach-increase-23" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- audience reach increase for Xero<br><small>Source: Smartly (2025) · <a href="https://lighthousedata.io/data/xero-reach-increase-23" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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