B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- audience reach increase for Swiggy (2022)
Swiggy reached 47% more high-income households using its CTV-first advertising strategy.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (7)
Think with Google
Primary
Tier A
https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/increase-reach-india-connect… ↗
Source Article
Increase reach in India with connected TV - Think with Google APAC
Change is sweeping across living rooms in India and connected TV (CTV) is helping to drive this transformation. It’s bringing fresh excitement into a space where families have long bonded over entertainment by enabling people to stream the content they want, on-demand, and on the big screen at home.…
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storyboard18.com
https://www.storyboard18.com/
2026-08-15
sphericalinsights.com
https://www.sphericalinsights.com/
2026-08-15
indianretailer.com
https://www.indianretailer.com/
2026-08-15
pressgazette.co.uk
https://pressgazette.co.uk/
2026-08-15
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-15
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-15
Original Research
Think with Google
· Original study ↗
Methodology
Based on Swiggy's CTV-first strategy
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Swiggy: 47% audience reach increase. Source: Think with Google (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/47-percent-more-high-income-households-swiggy
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<blockquote cite="https://lighthousedata.io/data/47-percent-more-high-income-households-swiggy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- audience reach increase for Swiggy<br><small>Source: Think with Google (2022) · <a href="https://lighthousedata.io/data/47-percent-more-high-income-households-swiggy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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