B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- ad revenue decline for X (2025)
X's U.S. ad sales have dropped by roughly 60% relative to levels prior to Elon Musk's ownership.
- approximately 60%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bloomberg
Primary
Tier C
https://www.businesstechweekly.com/technology-news/xs-new-emoji-restrictions-how-advertisers-must-ad… ↗
Source Article
X’s New Emoji Restrictions: How Advertisers Must Adapt to Updated Policies
X’s New Emoji Restrictions: How Advertisers Must Adapt to Updated Policies
X Implements New Emoji Restrictions for Advertisers in Latest Platform Update
Social media platform X has announced new restrictions limiting advertisers to using only one emoji in promoted posts, continuing its recent patter…
Original Research
Bloomberg
· Original study ↗
Methodology
Reported by Bloomberg citing X's U.S. advertising sales decline versus pre-Musk acquisition levels
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
X: 60% ad revenue decline. Source: Bloomberg (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/x-us-ad-sales-decline-60pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/x-us-ad-sales-decline-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- ad revenue decline for X<br><small>Source: Bloomberg (2025) · <a href="https://lighthousedata.io/data/x-us-ad-sales-decline-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.