B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- ad revenue decline for Magazine advertising in Australia (2020-03)
Magazine advertising revenue in Australia decreased by 21% in March 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2020-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Standard Media Index
Primary
Tier A
https://www.standardmediaindex.com/press/how-the-radio-market-responds-now-will-be-key-2/ ↗
Source Article
How the radio market responds now will be key - Standard Media Index.
Author: Steve Ahern
Publication: Radio Info
Standard Media Index (SMI) data for March, the first month of pandemic shutdowns, reflected falls in all advertising categories. The early weeks of March were relatively normal, but the impact was felt significantly during the last two weeks of the month.
…
Original Research
Standard Media Index
· Original study ↗
Methodology
Standard Media Index (SMI) advertising revenue data for March 2020
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Magazine advertising in Australia: 21% ad revenue decline. Source: Standard Media Index (2020-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/magazine-ad-revenue-decline-australia-march-2020
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<blockquote cite="https://lighthousedata.io/data/magazine-ad-revenue-decline-australia-march-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- ad revenue decline for Magazine advertising in Australia<br><small>Source: Standard Media Index (2020-03) · <a href="https://lighthousedata.io/data/magazine-ad-revenue-decline-australia-march-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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