B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- ad revenue decline for Global out-of-home advertising (2020)
Outdoor media / out-of-home advertising ad revenues dropped by an estimated 29% during 2020.
- Estimated figure due to the global pandemic impact
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Out of Home Advertising Association of America
Primary
Tier B
https://carto.com/blog/carto-salesquest-location-intelligence-solution-for-sales/ ↗
Source Article
Introducing CARTO SalesQuest: Location-Based Sales Analytics
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We’ve talked a lot on this blog about how different business functions use Location Intelligence in very different ways to solve very different problems.
This has led customers to ask us if we would ever build specific solutions for use cases. Today, with years of experi…
Original Research
Out of Home Advertising Association of America
· Original study ↗
Methodology
Per Out of Home Advertising Association of America estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global out-of-home advertising: 29% ad revenue decline. Source: Out of Home Advertising Association of America (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-ad-revenue-drop-2020
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<blockquote cite="https://lighthousedata.io/data/ooh-ad-revenue-drop-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- ad revenue decline for Global out-of-home advertising<br><small>Source: Out of Home Advertising Association of America (2020) · <a href="https://lighthousedata.io/data/ooh-ad-revenue-drop-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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