B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

91%

91% -- marketers considering video important for marketers (2024)

2024  · Wyzowl

91% of marketers consider video an important part of their marketing strategy.

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Attribution: Wyzowl View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2024
Entity
marketers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Wyzowl Primary Tier C
https://midascreative.co.uk/blog-10-easy-tips-infographic/ ↗
Confidence: 55/100 Vintage: 2024 Channel: Deep Crawl
Source Article
10 Easy Tips To Boost Your Blog (Infographic)
We all know that websites require a blog but it’s more than just good writing. Not only are they fundamental to building a great website for visitors but they help you build content to improve your SEO. A blog needs to offer real value, provide solutions to problems, and engage with the intended aud…
Original Research
Wyzowl · Original study ↗

Cited from Wyzowl study

Methodology documented
Period Value Change
2024 (current) 91%
2026 93% +2.2%
Industrymarketing
Plain Text
marketers: 91% marketers considering video important. Source: Wyzowl (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wyzowl-video-marketing-importance
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<blockquote cite="https://lighthousedata.io/data/wyzowl-video-marketing-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- marketers considering video important for marketers<br><small>Source: Wyzowl (2024) · <a href="https://lighthousedata.io/data/wyzowl-video-marketing-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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