B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
93%
93% -- marketers considering video important for marketers (2026)
93% of marketers consider video an important part of their strategy in 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://beverlyboy.com/resources/how-to-write-corporate-video-brief/ ↗
Source Article
How to Write a Corporate Video Brief (Free Template) 2026
Original Research
Wyzowl
· Original study ↗
Methodology
Cited from Wyzowl's 2026 Video Marketing Statistics report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 91% | |
| 2026 (current) | 93% | +2.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 93% marketers considering video important. Source: Wyzowl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-video-important-strategy-2026
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<blockquote cite="https://lighthousedata.io/data/marketers-video-important-strategy-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- marketers considering video important for marketers<br><small>Source: Wyzowl (2026) · <a href="https://lighthousedata.io/data/marketers-video-important-strategy-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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