B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$350,226
$350,226 -- tv ad spend for Wrangler Apparel (2025-05)
Wrangler Apparel spent $350,226 on its linear TV campaign in May 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$350,226
Unit
Currency Usd
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simulmedia (data: Nielsen Ad Intel)
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/wrangler-apparel ↗
Source Article
Wrangler Apparel TV Ad Spend & Reach
Wrangler Apparel TV Ad Spend & Reach
Reach More Wrangler Apparel Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in May 2025
Ad Spend
$350,226
Missed Opportunity
97%
of target customers NOT reached
Only 2.8% reach rate = 758447.0M at…
Original Research
Simulmedia (data: Nielsen Ad Intel)
· Original study ↗
Methodology
Data provided by Nielsen Ad Intel as of May 2025; single-brand campaign analysis
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
Channelpaid_ads
Cite this stat
Plain Text
Wrangler Apparel: $350,226 tv ad spend. Source: Simulmedia (data: Nielsen Ad Intel) (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wrangler-apparel-tv-ad-spend-may-2025
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<blockquote cite="https://lighthousedata.io/data/wrangler-apparel-tv-ad-spend-may-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$350,226</strong> -- tv ad spend for Wrangler Apparel<br><small>Source: Simulmedia (data: Nielsen Ad Intel) (2025-05) · <a href="https://lighthousedata.io/data/wrangler-apparel-tv-ad-spend-may-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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